Dec 17, 2012
Drupal SEO, focusing on site optimization, requires dedicated planning time and a solid drupal development strategy. Whether it be a new site, redesign, or new optimization project, the more time you can spend planning your Drupal site foundation, the less likely you will be to have duplicate content, slow page loads, irrelevant page titles and meta description.
In this article, we will discuss the drupal development planning elements needed in order to give your site a chance for Drupal SEO success.
Understand how web pages are created.
To start off, visit your site’s hierarchy and understand how each of your pages will be created. Will they be nodes, views pages, or even views pages created from nodes? Consider the following when determining your content types:
- Do you need custom page titles and meta descriptions? Or, could you automate the process by using default variables ([node:title] | [site:name])?
- Could custom open graph tags help you share your message clearer?
- Do you need to use the canonical tag?
Sep 10, 2012
When we first started developing sites in 2007, every site we built was with WordPress. At that time, these sites were smaller and WordPress was evolving from a blogging platform to a full fledged content management system (CMS). The sites that we were developing had very minimal content types and the general WordPress page content block was sufficient to give our clients a clean page admin experience. Note: we often refer to the “admin” as the password protected web portal where clients update their content.
The saying is very true “if the only tool you have is a hammer, everything starts looking like a nail”. Along the way, our client roster grew and we encountered needs for more content types, a richer admin experience, and a more Enterprise Level CMS. That is when we started developing sites with Drupal.
Compared to WordPress, Drupal is an absolute beast! Drupal’s taxonomies and core structure took us a while to get used to. However, after building numerous sites with Drupal, we slowly and surely came to love Drupal as the CMS of choice for Enterprise level websites and web applications. If you have a web app, or any type of web project that requires user permissions, Drupal’s functionality is hardier than WordPress. Drupal is also more flexible when it comes to API development and its default caching features are more robust out of the box. Continue reading
Sep 6, 2012
Responsive web design is one of the latest web buzz words. Responsive design is the web design and website development approach that allows your website to adapt to your browser size, albiet it web, tablet or mobile.
Flexible grids, or responsive design, is not a new technique. Fluid markup has been around for a very long time. Clients can be lead to believe that a responsive design approach is a one stop shop for all of your device needs, but that is not always the case. In this article, we will list the pros and cons of responsive design. Continue reading
Sep 5, 2012
After two and a half years, we decided it was time to refresh our BigTuna Interactive site. We’ve been super busy and guilty like the dentist with bad teeth. In the past two years since we updated our portfolio and site in general, we have been doing a lot of white label drupal development work for larger agencies, and working on very nice projects with our brand partner, Treeline Interactive.
The new BigTuna Interactive site has the following features:
Aug 25, 2012
WordPress differs from Drupal with their release candidates in that they release a new candidate every 3-4 months. WordPress “Green”, or version 3.4, was launched in June. Drupal, on the other hand, launches a new “release series” every 1.5 to 2 years. Right now, Drupal 6 and Drupal 7 are supported. We will talk about the different philosophies for each of those CMS’s in future articles and how they effect your web development efforts.
Each WordPress release has better security features. You should always keep your WordPress Updates current and make sure that you are using the latest release. Otherwise, you may need some WordPress Malware removal help. We recommend the team at Sucuri for their assistance.
Top 5 features for WordPress 3.4
5. Embed Tweets
Paste the permalink of the Tweet inside the post and it will automatically show up in your post. This can really help speed up article writing and can be a nice way to supplement your social media efforts.
4. Shorthand URLs for Login, Admin, and Dashboard
Instead of using /wp-login, /wp-admin, you can now use shorthands /login, and /admin. These links only work if you don’t have pages of posts with the same slug. This really just makes the login process a lot more client friendly.
Aug 16, 2012
After four years of accumulating experience with numerous web redesigns and new web builds,our web design processes down to a science. In this blog article, we would like to walk you through our approach to web design.
Whenever we start a new project the first step is always gathering information. To create a successful website, design is only a small portion of what makes it work. Defining the purpose, goals, and target audience are 3 important categories that lead both the design and development stages. Our information gathering stage consists of three major components:
- Web Analysis and usability testing of current site
- Stakeholder interviews
- Content curation and analysis
Apr 30, 2012
We recently hit up a Marketo user group meeting in San Diego. Marketo is a solid program to integrate your Online Marketing efforts, especially if you are interested in lead scoring and marketing automation.
PrintSF.com gave a solid presentation on the integration of their application with SalesForce and Marketo. Although we just do interactive marketing, one good point that Mark from PrintSF brought up was that you don’t need opt-in for print campaigns.
Our experiences with Marketo have been with email marketing and landing page optimization. In the past year, we have evolved our services more from online marketing to web development services, specifically with the Drupal content management system. Marketo was a good match for us because we could integrate our design and development services either within their framework or by customizing their form code into our landing page campaigns.
Jun 7, 2011
To kickoff the tracks at the 2011 San Diego Ad Club Interactive Day, Josh Rose spoke about the creative process and the new social consumer. Key learnings:
- Consider the conversation, not just the content. Comments can have a greater effect on the brand than the original content.
- Feedback from social media should be part of the creative process. Tools like hootsuite, tweetdeck, Lithium, etc are great for social monitoring.
- Causes can be great engagement tools. Continue reading
May 16, 2011
BigTuna Interactive is currently looking to fill an internship position! We are an extremely fun Interactive Agency located in the heart of Mission Beach. This is a great opportunity to learn and network with some of San Diego’s Brighest!
Help to manage day-to-day social media campaigns, email campaigns, SEO, search marketing campaigns and day-to-day activities. Duties include entering/developing email content, keyword research, online advocacy, social media posting, writing editorial, community-outreach efforts, promotions, etc.
Help manage presence in social networking sites including Facebook, Twitter, and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed. Continue reading
Mar 15, 2011
Author/Usability testing guru Steven Krug gave a closing presentation at the 2011 SXSW Interactive Conference. We’ve been a huge fan of Steven Krug’s principles since we first his book, “Don’t Make Me Think”.
Key usability principles:
- 3 testers are plenty
- Have the observer be monitored from a different computer
- Dont be too fussy to make sure the testers are from your target market
- Record the sesssion. We use Silverback for our usability tests