The official site of Joakim Soria launched

Jun 22, 2009

The official site of Joakim Soria has been launched

BigTuna Interactive just launched the official site of Joakim Soria. Nicknamed the “Mexicutioner”, Joakim is not only one of the best closers in baseball, but he is a huge fan favorite in Kansas City. We worked directly with the Kansas City Royals on the site’s launched, and it was quickly picked up by MLB.com and other major publishers.

Highlights of the site include:

• Professionally written content in both English and Spanish
• Sharp design and clean code
• Social media tools present throughout the whole site

We will continue to work with Joakim’s team as their agency of record.

BigTuna Interactive to work with Joakim Soria

Apr 29, 2009

Joakim Soria of the Kansas City Royals

BigTuna Interactive has signed an agreement to work with Kansas City Royals Closer Joakim Soria. We will be in charge of all of his interactive needs.  These include:

• Web design and development
• Content creation
• Social media optimization
• Web maintenance

Joakim Soria is one of the premier closers in Major League Baseball.  His new site will be in both English and Spanish. Stay tuned as we’re extremely excited to launch his new site shortly.

Baseball Winter Meetings Speaking Gig

Dec 10, 2008

I spoke today at the Major League Baseball Winter Meetings to the Professional Baseball Video Coordinators about their online marketing strategy. Having been a charter member of the PBVCA and the person in charge of their marketing campaign in 2004, it was an extremely rewarding experience to hang out with the group again.

BigTuna Interactive has been contracted to serve as the agency of record for the PBVCA.com. Our duties include re-launching PBVCA.com, writing content, and search engine optimization and social media optimization campaigns. As it stands, the current PBVCA.com site has a lot of room for improvement. The clients needs have evolved since the site’s initial launch in early 2008, and we are excited to help take them to the next level.

A key focus for PBVCA.com will be to position the site as a resource for video coaching in baseball. Social media tools, such as a blog, forum, and a Facebook Fan Page will help leverage the expertise of Major League Baseball Video Coordinators.  The Video Coordinators are excited to give back to the community and to share their knowledge on how to use video to make baseball players better.

The site will also serve as an online reputation management platform for MLB Video Coordinators. Each VC will have an optimized page with their bio.  Other tactics to manage Video Coordinators online presence will be to have profiles on social networking sites LinkedIn and Facebook.

The expected launch date of the new PBVCA.com site is February, 2009.