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Texas State Mass Comm Week Presentation

Oct 23, 2014

Below is our presentation titled “On Website Optimization” that was presented to Texas State Students during their 2014 Mass Comm Week festivities.

Drupal SEO Planning for Success

Dec 17, 2012

Drupal SEO Blueprints

Drupal SEO, focusing on site optimization, requires dedicated planning time and a solid drupal development strategy. Whether it be a new site, redesign, or new optimization project, the more time you can spend planning your Drupal site foundation, the less likely you will be to have duplicate content, slow page loads, irrelevant page titles and meta description.

In this article, we will discuss the drupal development planning elements needed in order to give your site a chance for Drupal SEO success.

Understand how web pages are created.

Drupal lightbulb
To start off, visit your site’s hierarchy and understand how each of your pages will be created. Will they be nodes, views pages, or even views pages created from nodes? Consider the following when determining your content types:

  1. Do you need custom page titles and meta descriptions? Or, could you automate the process by using default variables ([node:title] | [site:name])?
  2. Could custom open graph tags help you share your message clearer?
  3. Do you need to use the canonical tag?

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Site Optimization

Sep 5, 2012

After two and a half years, we decided it was time to refresh our BigTuna Interactive site. We’ve been super busy and guilty like the dentist with bad teeth. In the past two years since we updated our portfolio and site in general, we have been doing a lot of white label drupal development work for larger agencies, and working on very nice projects with our brand partner, Treeline Interactive.

The new BigTuna Interactive site has the following features:
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Marketo Services

Apr 30, 2012

We recently hit up a Marketo user group meeting in San Diego. Marketo is a solid program to integrate your Online Marketing efforts, especially if you are interested in lead scoring and marketing automation.

PrintSF.com gave a solid presentation on the integration of their application with SalesForce and Marketo. Although we just do interactive marketing, one good point that Mark from PrintSF brought up was that you don’t need opt-in for print campaigns.

Our experiences with Marketo have been with email marketing and landing page optimization. In the past year, we have evolved our services more from online marketing to web development services, specifically with the Drupal content management system. Marketo was a good match for us because we could integrate our design and development services either within their framework or by customizing their form code into our landing page campaigns.

Concepting for Conversation

Jun 7, 2011

To kickoff the tracks at the 2011 San Diego Ad Club Interactive Day, Josh Rose spoke about the creative process and the new social consumer.  Key learnings:

  1. Consider the conversation, not just the content.  Comments can have a greater effect on the brand than the original content.
  2. Feedback from social media should be part of the creative process.  Tools like hootsuite, tweetdeck, Lithium, etc are great for social monitoring.
  3. Causes can be great engagement tools. Continue reading

We’re Hiring!

May 16, 2011

We're Hiring

BigTuna Interactive is currently looking to fill an internship position! We are an extremely fun Interactive Agency located in the heart of Mission Beach. This is a great opportunity to learn and network with some of San Diego’s Brighest!

Responsibilities:

Help to manage day-to-day social media campaigns, email campaigns, SEO, search marketing campaigns and day-to-day activities. Duties include entering/developing email content, keyword research, online advocacy, social media posting, writing editorial, community-outreach efforts, promotions, etc.

Help manage presence in social networking sites including Facebook, Twitter, and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed. Continue reading

SXSW: How Print Design is the Future of Interaction

Mar 12, 2011

9:30 panel: Mike Kruzeniski, Creative Director for Microsoft gave a steller Saturday morning presentation for How Print Design is the Future of Interaction.  He started with a great history of UI design, and then incorporated best practices of print design, as now applied to web design.

Key learnings:

  • Icons are only useful if everyone understands what it means. This is a great principle to follow.
  • Grid based designs speed up your development systems as we as increases the user experience. It helps form the appropriate amount of white and negative space.  We’ve been a huge fan of a modified version of the  960 grid system for our web designs.
  • The Flipboard RSS reader provides a print page like interface and provides a cleaner RSS reader experiencee.

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The Redesign of BigTunaInteractive.com

May 31, 2010

After three weeks of usability testing, we are proud to officially announce the re-launch of BigTuna Interactive’s site! The features of this site are a product of our San Diego web design skills that we have advanced tremendously over the past few years.

Here are some images of the old site. Please click on them for a full screen graphic.

We used these technologies and design techniques on the new BigTuna Interactive website:

CSS Sprites

We really went nuts with CSS sprites on the redesign. Sprites are images with various usability states. These states could be either current, active or hover. Sprites are a great way to increase page speed and reduce server calls. In the past, you had to use javascript to accomplish the effects of sprites. However, you can develop them using strictly CSS today. The first sprite that you will see is our navigation.

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Facebook Social Plugin API Tips

Apr 27, 2010

Facebook social plugins are becoming a core component of social media campaigns. Facebook’s api is very robuts; however, their documentation needs some work.
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Bing’s Online Marketing Launch Strategy

Mar 18, 2010

Bing is good!

The launch of Bing in June of 2009 was a very thought out and integrated online marketing strategy. Below are the key learnings from Tuesday, March 16′s SXSW session titled “Bing: admit it, you thought it would suck”:

Bing had a strong online marketing campaign to launch their product which emphasized an emotional connection to a brand. Word of mouth, relationship marketing provides 40% emotional proximity to the brand. Tactics to pull this off are talking to friends and family, writing for blogs, participating to the online conversation through social communities, etc. Continue reading