Mar 14, 2011
SEO legends Matt Cutts and Duane Forrester with Journalist Danny Sullivan headed up the Monday afternoon all star panel at SXSW.
- Matt talked about penalities and said that 30 days can be a normal “minor” penalty. These may be if your site got hacked and malicious code got inserted. If you have hidden text, or other poor man’s spam tactics.
- Matt emphasized the importance on creating new, original cool content. If you can add value and build your reputation, the more likely you are going to get quality links in return. He further emphasized having cool applications or widgets on your page can be another great link baiting strategy.