Search Engine Optimization
Search Engine Optimization (SEO) is the process of improving your organic, or natural search engine rankings. We have a holistic approach to SEO that begins with keyword research and fully understanding your industry. Our SEO services ensure that we are targeting the right keywords to drive targeted visitors through natural SEO processes.
San Diego SEO Services
- Keyword Research
- On Page Clean Up
- Internal Linking
- Link Building
- Local / International
- Ethical / White Hat
The first step in the SEO process is understanding which keywords can bring in the most qualified traffic. Research starts with analyzing your current traffic and then expanding your keyword basket with the help of various tools.
If you are late to the SEO game and your industry is very competitive, "long tail" keyword strategies are an effective method to drive visitors to your site. Once we fully understand which keywords are appropriate, we start cleaning up your web pages.
On Page Clean Up
Over 100 different variables are used to make sure that your web pages are coded properly and adhere to best practices in search engine optimization. Starting with the page title tag, we work down to the url structure, meta information, main navigation, body copy, internal linking structure and more.
With search engine optimization, the only absolute control that you have in your rankings is to make sure that all the on page variables are up to standards. When you have your pages optimized, the next step is to start building links.
Websites internal linking structure can be one of the most over looked, yet most important aspect of optimizing your site. No matter if your site is new or old, a solid internal linking strategy is necessary to build a scalable, seo friendly foundation. By linking your most important pages within your site, you are showing the search engines that those pages are valuable.
Local or International Search
Depending on your business model, it may make more sence for you to rank for local terms. Local terms can also be less competitive and drive a higher return on investment. Since we are based in San Diego, California, we optimize our own site for San Diego SEO keywords. We do this because we can compete organically in our local market, as opposed to the general arena. Local SEO success depends on specific coding attributes and linking strategies.
Websites that either have multiple languages or are targeted to specific nationalities need a well executed International or Multi-national SEO campaign. We have implemented numerous multi-national SEO campaigns, with the latest being for Joakim Soria and X1FM.com.
Ethical SEO Practices
Everybody and their brother now offers SEO as a service. Most feel that if their clients pages have the appropriate meta information, that it the page is optimized. This was the case in 2000! They fail to take into consideration the hundred other attributes (and counting) for a quality SEO campaign. We abide by ethical, white hat SEO practices. These include:
- Clear expectations from the beginning of the campaign. We do not guarantee results nor will sell you unrealistic gains.
- No search engine cloaking or trickery.
- No link wheels, content spinning or poor man SEO techniques.