Search Engine Optimization

The first step in the SEO process is understanding which keywords can bring in the most qualified traffic. Research starts with analyzing your current traffic and then expanding your keyword basket with the help of various tools. If you are late to the SEO game and your industry is very competitive, "long tail" keywords will most likely be used. Once we fully understand which keywords are appropriate, we start cleaning up your web pages.

Over 100 different variables are used to make sure that your web pages are coded properly and adhere to best practices in search engine optimization. Starting with the page title tag, we work down to the url structure, meta information, main navigation, body copy, internal linking structure and more. With search engine optimization, the only absolute control that you have in your rankings is to make sure that all the on page variables are up to standards. When you have your pages optimized, the next step is to start building links.

Search engines rank pages based on the amount of links pointing to them. However, links from bad neighborhoods, like link farms (pages with only links) can hurt your rankings and prohibit traffic. BigTuna Interactive begins the link building stage with a link baiting strategy. Link bait is the process of making your site's content so "catchy" that people voluntary link to it. After that, we go back to our keyword research findings and find out where your competitors get their links. After that, a blogging strategy is implemented to ensure that quality content is being produced to attract engaged visitors.

Search engine optimization isn't a one time process. Obtaining your desired positioniing in the search results page is one thing, keeping the rankings is another. Link building/baiting campaigns should be a continuous part of your online marketing strategy. Each month, BigTuna Interactive will provide a report on your current keyword position and a plan of attack to improve or keep the position.

Everybody and their brother now offers SEO as a service. Most feel that if their clients pages have the appropriate meta information, that it is optimized. This was the case in 2000! They fail to take into consideration the hundred other attributes (and counting) for a quality SEO campaign. Also be weary of anybody who guarantees rankings or links. Online marketers are at the mercy of the search engine algorithm and can only guarantee that they will abide by best practices.