Search Engine Optimization

Keyword Research

The first step in the SEO process is understanding which keywords can bring in the most qualified traffic. Research starts with analyzing your current traffic and then expanding your keyword basket with the help of various tools.

If you are late to the SEO game and your industry is very competitive, "long tail" keyword strategies are an effective method to drive visitors to your site. Once we fully understand which keywords are appropriate, we start cleaning up your web pages.

On Page Clean Up

Over 100 different variables are used to make sure that your web pages are coded properly and adhere to best practices in search engine optimization. Starting with the page title tag, we work down to the url structure, meta information, main navigation, body copy, internal linking structure and more.

With search engine optimization, the only absolute control that you have in your rankings is to make sure that all the on page variables are up to standards. When you have your pages optimized, the next step is to start building links.

Internal Linking

Websites internal linking structure can be one of the most over looked, yet most important aspect of optimizing your site. No matter if your site is new or old, a solid internal linking strategy is necessary to build a scalable, seo friendly foundation. By linking your most important pages within your site, you are showing the search engines that those pages are valuable.

Link Building

We are very proud that we do our own link building and do not farm it over seas. Most agencies say that they build links; however, most sub it out to 3rd party vendors. BigTuna Interactive begins the link building stage with a link baiting strategy. Link bait is the process of making your site's content so "catchy" that people voluntary link to it. After that, we go back to our keyword research findings and find out where your competitors get their links. After that, a blogging strategy is implemented to ensure that quality content is being produced to attract engaged visitors.

Our San Diego Web Design services also allow us to create "widgets". Widgets are embeddable web based games, tools, or other applications that visitors can place on their own websites. Widget development can be the most effective link building tools.

Local or International Search

Depending on your business model, it may make more sence for you to rank for local terms. Local terms can also be less competitive and drive a higher return on investment. Since we are based in San Diego, California, we optimize our own site for San Diego SEO keywords. We do this because we can compete organically in our local market, as opposed to the general arena. Local SEO success depends on specific coding attributes and linking strategies.

Websites that either have multiple languages or are targeted to specific nationalities need a well executed International or Multi-national SEO campaign. We have implemented numerous multi-national SEO campaigns, with the latest being for Joakim Soria and X1FM.com.

Analysis and Reporting

Search engine optimization is not a one time process. Obtaining your desired positioniing in the search results page is one thing, keeping the rankings is another. Link building/baiting campaigns should be a continuous part of your online marketing strategy. Each month, BigTuna Interactive will provide a report on your current keyword position and a plan of attack to improve or keep the position.

Ethical SEO Practices

Everybody and their brother now offers SEO as a service. Most feel that if their clients pages have the appropriate meta information, that it the page is optimized. This was the case in 2000! They fail to take into consideration the hundred other attributes (and counting) for a quality SEO campaign. We abide by ethical, white hat SEO practices. These include:

• Clear expectations from the beginning of the campaign. We do not guarantee results nor will sell you unrealistic gains.
• No search engine cloaking or trickery.
• No link wheels, content spinning or poor man SEO techniques.