Web Strategy

Web visitors should not be made to "think". Can they find the information they are looking for easily? Does your site's information hierarchy support additional content? Usability services is the process of organizing your site's content in order for the visitor to easily access the information. It also involves walking visitors through a series of actions while monitoring their progress. Advanced techniques involve eye tracking and A/B and multivariate testing (see below).

Web analytics should be monitored on a daily basis. If you are Google Analytics user, are you fully utilizing all of its capabilities? Google offers advanced customization for different segments, including eCommerce and goal tracking. Analytic's will show you where your visitors are "leaking" and how to fix the holes to make your site convert better.

Often times, the company's "Hippo" or the Highest Paid Person in the Organization has the final say on web design. However, there is an excellent chance that the Hippo is never going to buy from the site, nor does his opinion relate to your site's visitors. Landing page optimization services are designed to allow your visitors to subconsciously pick which variables they like. Google Website Optimizer is a great tool to start landing page optimization designs and to improve your conversion rate.

Email marketing is the most cost effective way to stay in front of your customers and prospects. BigTuna Interactive partners with some of the leading email providers to ensure that your email get delivered. To effectively get the most out of email marketing, you must "blast" to your list at the right time. This could incorporate a "drip marketing" schedule, where emails are blasted when certain business rules have been met.