BigTuna Interactive

Team Leadership

Adam Hermsdorfer, Interactive Director

Prior to his tenure in online marketing, Adam was with the Cleveland Indians for four years. He worked his way up from an intern to traveling with the Big League team as a Video Coach. He was with the team from Spring Training to the end of the season. Adam worked with the players and field coaches on preparing them for their opponents, mechanical review and in game analysis through the use of video.

Before starting BigTuna Interactive, Adam was the Marketing Director for CommUSA, a Motorola dealership of two way radios. Adam managed the growth and profitability of two leading niche websites.

San Diego Advertising Community Involvement

President, Ad 2 San Diego. Adam is concluding his 2nd year as President of Ad 2 San Diego. He began his tenure in 2006 on the Programs Committee. He established annual events, such as the Charity Holiday Party and the Pub Crawl. In 2007-2008, Adam oversaw the Communications and Programs Committee, which won two AAF Club achievement awards. During Adam's first tenure as President, the club has increased their profitability 25%, increased membership 42% and won two more AAF club achievement awards. More importantly, the club has established core values in which a scalable organization can be run.

Board Member at Large. As a voting member of the San Diego Ad Club, Adam represents Ad 2 San Diego's interests with the San Diego Ad Club. With the 2011 AAF National Conference coming to San Diego, it is a great time to be involved with the Ad Club.

Social Media Committee. AAF District 15 represents all local sites from San Diego to Las Vegas. As the Social Media Chair, Adam is in charge of unifying all clubs through the use of best practices in social media.

The Office

BigTuna Interactive works out of the Treeline Interactive Creative Studios in the Mission Beach neighborhood of San Diego. Treeline Interactive, run by Jake Fields, has been BigTuna Interactive's strategic partner since our companies inception.

• 3725 Mission Blvd, San Diego, CA 92109.
• Street parking is very tough; however, there is a huge lot on Santa Clara Street.
• Stop by and join us for a coffee or an acai smoothy!

Speaking engagements

• 2008 Major League Baseball Winter Meetings
• San Diego State: Extended Studies Guest Speaker and SDSU Ad Club
• University of San Diego
• San Diego Art Institute
• Fox Sports Ohio special for the applications of video in Major League Baseball

Corporate Social Responsibility

BigTuna Interactive volunteers our time and services to several local San Diego non profits. We are actively involved with the Its All About the Kids Foundation and have volunteered for projects with the Challenged Athletes and the Big Brothers Big Sisters.

BigTuna Interactive's History

BigTuna Interactive was officially formed in the summer of 2008, by Adam Hermsdorfer. People often ask "are you a Bill Parcells fan". The answer is no! But we would be more than happy to help him with his online marketing efforts.

The name BigTuna is a combination of Adam's favorite show, The Office and from his former love of tuna fish. The Office parody serves as a reminder of what he doesn't like - corporate office settings. If you are an Office fan, you will also know that Jim Halpert's nickname is "Tuna"!

Another paraody on the tuna aspect is Adam's former love of tuna fish. He used to eat it every day, and is now extremely allergic to the fish. It is a reminder of what works one day is not guaranteed to work the next. You have to continue to grow and develop!

The original logo of BigTuna Interactive.

Online Marketing Conferences

We are successful at online marketing and web design because we are avid students of our trade. You will find us at all the major conferences. Our favorites in 2010 have been: