About BigTuna Interactive

Adam Hermsdorfer

BigTuna Interactive was officially formed in the fall of 2008, by Adam Hermsdorfer. People often ask "are you a Bill Parcells fan". The answer is no! But we would be more than happy to help him with his online marketing efforts.

The name BigTuna is a combination of Adam's favorite show, The Office and from his former love of tuna fish. The Office parody serves as a reminder of what he doesn't like - office settings. Tuna fish is a reminder of what works one day is not guaranteed to work in another as evidence that Adam is now allergic to tuna!

Prior to his tenure in online marketing, Adam was with the Cleveland Indians for four years. The last two years he spent traveling with the Big League team as a Video Coach. He was with the team from Spring Training to the end of the season. Adam worked with the players and field coaches on preparing them for their opponents, mechanical review and in game analysis through the use of video. Adam was a charter member of the Professional Baseball Video Coordinators Association and BigTuna Interactive currently serves as their agency of record.

Advertising Community Involvement

Ad 2 San Diego

President, Ad 2 San Diego. Adam is entering his 2nd year as President of Ad 2 San Diego. He began his tenure in 2006 on the Programs Committee. He established annual events, such as the Combined Holiday Party and the Pub Crawl. In 2007-2008, Adam oversaw the Communications and Programs Committee, which won AAF Club achievement awards.

During Adam's first tenure as President, the club has increased their profitability 25%, increased membership 42% and submitted 8 club achievement books. More importantly, the club has established core values in which a scalable organization can be run.

San Diego Ad Club

Board Member at Large. As a voting member of the San Diego Ad Club, Adam represents Ad 2 San Diego's interests with the San Diego Ad Club. With the 2011 AAF National Conference coming to San Diego, it is a great time to be involved with the Ad Club.

District 15

Social Media Committee. AAF District 15 represents all local sites from San Diego to Las Vegas. As the Social Media Chair, Adam is in charge of unifying all clubs through the use of best practices in social media.

Speaking engagements

  • 2008 Major League Baseball Winter Meetings
  • San Diego State Extended Studies
  • San Diego Golf Course Superintendents Association
  • San Diego State, University of San Diego and the Art Institute's Advertising Clubs
  • Fox Sports Ohio special for the applications of video in Major League Baseball

Education

  • Continuous education in Online marketing at the University of California, San Diego.
  • Kent State University, Bachelors of Business Administration. Majors: Finance and Marketing.
  • Collegiate baseball player:
    • Division I athletic scholarship to Youngstown State University
    • Division II College World Series participant at Ashland University