Build your website’s roadmap and align with your online marketing goals. See our approach to building and executing your web strategy.
We dive into Google Analytics to assess the current state of your site’s content. This help us determine what is working and what isn’t. From there we integrate other analytics stacks, such as CrazyEgg heat tracking, to show us what are the winning” elements on your existing site.
Through the process of stakeholder interviews and usability testing, we are able to determine if your website is aligned with your business goals. We utilize applications that will allow us to capture the visitors click patterns as well as facial expressions. Qualitative research guides our quantitative research process.
Integrate your marketing automation program into your website to achieve maximum results. We have experience with Pardot, Salesforce, Eloqua, Marketo, Adtrack, Sugar and SAP.
What separates your company from your competitors and how can we showcase your value proposition at the individual level? Technologies are available that allow you to connect to your visitors at a one to one level. We can explore personalization tactics and see where your visitor experience can be enhanced.