BigTuna Interactive recently launched a YouTube brand channel for network storage heavyweight Iomega. Through the process we learned several interesting facts about YouTube Brand Channels. These facts included:

  • To get the full functionality of YouTube Brand Channels, you must either have a yearly ad spend of $250,000 or be a consistent content producer
  • The full YouTube Brand channels offer more bells and whistles than normal brand channels. These bells and whistles may be more ad spaces or the ability to place hotlinks on your page
  • Many well name brands are still not even using the basic Brand Channel functionalities.

Even if you have a small YouTube budget, still customize your brand channel. There is plenty of space to incorporate all of your branding attributes. You can also throw in a couple of calls of action. Check out the Iomega YouTube Brand Channel that we created.