The iterative cycle of improving your conversion rate starts with a solid testing plan and understanding how to execute the development tactics. Contact us if you want your Drupal website to convert at a higher percentage.
Let's change the conversation from one to many to one on one. We have experience with numerous different personalization strategies, ranging from personalization content per geo-location, to serving different content based upon the user’s viewing history.
SEO focuses on bringing the right visitors to your site. CRO focuses on what happens once they get there. The two work best together, and our continuous improvement programs address both.
Personalization means your website responds to who is visiting rather than delivering the same experience to everyone. That could mean different messaging, content, or calls to action based on who the visitor is and where they came from. The goal is a one-to-one experience rather than a one-to-many.
We're fans of VWO. We've used quite a few over the years. Google Optimize was an amazing platform. Optimizely was a fork from Google Optimize. What's interesting is that Google Optimize stayed the same and offered the basic features, which were perfect for 90% of the brands that had a CRO program. Once Google Optimize was decommissioned, VWO became the most consistent and top tier platform.
